Only 28% of Texas indicate they "definitely know" the natural source of their drinking water ... the exact percentage that "definitely" knew that information 10 years ago. The 2014 survey shows that only 23 percent of Texans claim they’ve seen, read or heard anything about what the state plans to do to meet future water needs.

Results of a new statewide poll commissioned by the Texas Water Foundation (TWF) are generating concerns, especially after a decade of record drought. That's because research shows a direct correlation between knowing where one’s water comes from and one’s willingness to conserve.

Texas state officials have not invested in statewide conservation education. But in North Texas, the Texas Water Development Board (TWDB) has proven that increased knowledge can cut water consumption despite tremendous population growth and an ongoing drought.

Each summer since 2006, the North Texas Municipal Water District (NTMWD) has funded a regional water awareness campaign. Despite a 49% population increase in the region since 2000, the NTMWD has been able to curb projected peak day consumption by about one-third every summer.